Urban Sport Fest partners with Stadius to launch Australia’s first NFT Digital Collectibles of BMX, skateboards and scooters from real riders at Urban Sport Fest on the Gold Coast. Urban Sport Fest is Australia’s first UCI BMX FREESTYLE WORLD CUP and 3-day music festival and now gives action sport fans the opportunity to join the USF RID3 community and ‘Mint My Ride’.
A landmark moment for the Gold Coast and action sport fans, USF RID3 powered by Stadius gives fans the opportunity to have their actual bike, skateboard or scooter featured in the official USF collection alongside pro riders and Olympic athletes [for them to own forever as a NFT].Built for Gen Z, on the Polygon network, USF RID3 is a community platform that will act as an ‘always-on’ engagement tool for USF to drive community and commercial engagement for their partners.
Over the three-day event, Stadius will be activating on-site, which will include a custom designed camera rig to capture and create the collectibles. Fans will have pre-registered to join USF RID3, which will give them the opportunity to bring their ride along to the event and have it minted as a digital collectible, thus activating their membership. Rik Conti, Co-Founder and Director of Stadius, says USF RID3 will use a purpose-built rotating camera rig to take a high-resolution 360-degree video of a fan’s ride and create user-generated digital collectibles minted on the Polygon network to build a unique collection of real bike, skateboards and scooters on the blockchain.
“We are extremely excited about the engagement opportunities web3 technology can provide brands and rights-holders. A platform like USF RID3 not only gives action sports fans the chance to feature alongside their favourite athletes but also generates new ways to create content and revenue for sporting events,” he says. Another exciting addition to the partnership will see Stadius facilitating a digital ‘Token Scavenger Hunt’ which will see fans use the Stadius app to collect a series of USF themed tokens hidden around the site to win exclusive prizes. Additionally, all riders that have their ride minted get exclusive benefits at this year’s Urban Sport Fest event on the Gold Coast, along with future benefits that will be unlocked over time. Matt Burgess, Director of Urban Sport Fest says it’s extremely exciting to partner with Stadius and be able to build on the next level of community gaming and the metaverse within the BMX,
skateboard and scooter sport communities.
“We are seeing a lot of discussion around NFTs in sport at the moment, and a lot of jargon that people may not understand. The Stadius team were the first we met that intended to provide our community a real engagement tool, and real tangible benefits using web3 beyond just NFTs. We know our community create the world’s best content, and we will continue to work hard to use
tools like web3 platforms to help them do that.” As mainstream social platforms begin to drive the adoption of web3 and digital collectibles, USF RID3 delivers a low risk & powerful leverage opportunity for USF and their partners to explore
web3 in a meaningful way.
Over time, USF RID3 members will receive perks through Stadius such as discounts on partner products, exclusive content, access to exclusive events and discounts on future years’ USF events. Stadius will power the USF RID3 platform and enable the creation of tokens, minting, distribution and redemption of IRL ( in real life) utility. Urban Sport Fest will run from December 9-11 at Gold Coast Sports Precinct with an inclusive, affordable, and action-packed offering across three days. Urban Sport Fest is supported by the Queensland Government through Tourism and Events Queensland and Major Events Gold Coast.
Press and Media Inquiries:
Cidonie Richards
cidonie@memedia.com.au
0488 005 778
Matt Burgess
matt@urbansportfest.com
0405 722 733